Outdoor Advertising Billboards

Alabama Advantage uses outdoor billboards to advertise and target consumers behind the wheel. Seems cars might be one of the last places in the world where people’s eyes are focused on something besides their phone. The only advertisements visually available are on outdoor advertising billboards.

Unless the consumer decides to turn on a specific device like Internet, TV, and even radio ads, though impressive, your ad might not be seen. The Alabama Advantage outdoor advertising billboard campaigns are always on, and consumers do not have the possibility of turning them off if they do not like your ad. That just means more impressions on your advertisement. Fact is studies show that 71% of people consciously look at billboards when driving. Even if a consumer looks away from your billboard after seeing it, they have most likely noted valuable information like the name of your company, logo or information about your services and products. 

A huge advantage of using outdoor advertising billboards is the exposure rate they can offer. The average American spends at least one hour in their car every day, driving an average of twenty-five miles. This also means that there is a good chance that consumers will see your billboard advertisement more than once, for instance, twice a day on their trips to and from work, or even multiple times a week. 

· 26% of passersby noted a billboard’s advertised phone number and 28% retained a website address listed on an outdoor billboard.

· Billboards offer 24/7 exposure to help advertisers target a diverse audience.

· 37% of Americans look at billboards whenever they pass one, and almost 71% do this intentionally.

· 68% of consumers feel particularly impulsive when they are behind the wheel reporting that that is when they make purchasing decisions.

32% of Americans report visiting a business they saw advertised on an outdoor billboard within a week of seeing the billboard.